About Garrett...

For over 10 years, Garrett has helped hundreds of coaches launch and grow their businesses by creating high-impact group coaching programs that deliver results. He is passionate about helping coaches make a difference in the world.

Background & Accomplishments

Garrett has been in the marketing space for over a decade. He started his career as an English major at The University of Texas, but quickly realized that he wanted to use his writing skills to help businesses grow.

He transitioned into agency work, where he learned about Google PPC, email marketing, and Google business optimization.

He also obtained training directly from the Google team in Austin while operating at a local Google Premier Agency, Neon Ambition.

After graduating from UT, Garrett joined DigitalMarketer as a Partner Success Manager. In this role, he helped agencies understand and utilize DigitalMarketer resources to grow their businesses.

He also helped them use DigitalMarketer tools, training, and frameworks to grow their businesses and the businesses of their customers.

Over the years, Garrett helped hundreds of agencies grow their businesses, and helped DigitalMarketer grow along the way. In the years 2017 & 2018, he was the top revenue-producing Account Manager at DigitalMarketer. In 2019, he was the top revenue producer across all sales departments.

During this three-year period, Garrett:

  • Produced over $3,000,000 in renewal sales for the DigitalMarketer Certified Partner Program

  • Had an average retention rate of 80%

  • Pioneered the first live event training programs for the Certified Partner Program, a program that still exists to this day

  • Spoke on numerous stages

  • And helped hundreds of agencies double in size, representing tens of millions of dollars in growth for his clients

To Director of Services at DigitalMarketer

In 2020, as business operations moved remote due to the Coronavirus pandemic, Garrett was tasked with building the first coaching program at DigitalMarketer, ELITE Coaching.

ELITE Coaching was a smashing success!

Garrett rounded up some of the greatest agencies he knew from years of working with them in the Partner Program and developed a program that would give small business owners access to these amazing marketing minds at a price point that would make it accessible to entrepreneurs no matter where they were at in their business growth journey.

Whether a business owner was just starting out or looking to take their multi-million dollar business to the next level, there was a place for everyone in ELITE Coaching.

Everything from coach recruitment and training to business process development was under Garrett's purview as the Program Manager of ELITE Coaching.

Over the course of the next 2.5 years, Garrett:

  • Took ELITE Coaching from $0 to $70K MRR

  • Helped hundreds of small businesses across the globe grow in the midst of a global pandemic

  • Boasted a 90% average client retention rate YoY

  • And had zero team turnover in that timeframe

The Next Chapter...

All of these successes led to Garrett being promoted to the Director of Services at DigitalMarketer in January of 2022, which would bring him back to overseeing the Certified Partner Program along with ELITE Coaching.

Part of the reason for the promotion is because there was trouble brewing over at the Certified Partner Program.

Churn had increased drastically during his absence and nobody could identify why.

So Garrett rolled up his sleeves and found exactly where the breakdown had taken place.

He identified that the majority of churn was taking place in the first 90 days of membership, so he took a look under the hood of the onboarding process, completely reworked it, and by bringing in some of the coaching elements he developed at ELITE, which ultimately reduced 90-day churn from 36% to 6%!

Even while sorting out the issues with the Certified Partner Program, ELITE's success kept growing and growing, and testimonials kept rolling in, and the world began opening up following Covid protocols

Hire Garrett

The decision was made that DigitalMarketer could offer even more to ELITE members, and the decision was made to move the coaching program into a high-level mastermind.

It’s this mastermind that Garrett has spent the final 9 months of his career at DigitalMarketer building and optimizing.

But alas, all chapters must end and at the end of Q2 2023, Garrett decided, with the help of his business mentors and allies, that it is time for the next chapter of his career journey.

He ultimately wants you to be part of that journey too…

So if you're a passionate coach that wants to create massive impact in other people's lives, book some time with him here ;)

How You Can Work with Garrett...

Speaker or

Podcast Guest

Program

Consultant

Mastermind

Group

Within less than six weeks, I have experienced double-digit growth on my bottom line, and that is no small feat!

Garrett has a gift for not only teaching how to create and scale high-impact group coaching programs, but also for inspiring you to do so. He channels his passion into his work, and it is evident in every interaction. His methods are tried and true, honed by his own experiences and a deep understanding of the coaching industry.

With Garrett’s guidance, I found myself increasing my revenue, and most importantly, making a greater impact on my clients. The scalable approach he teaches has allowed me to help more people at once, turning my passion into a profitable and expanding venture. He’s a cool dude, you can’t go wrong if you hire him.

Ivan Ivanka, Growth Strategist & Marketing Expert

Garrett has been a powerful force for over 10 years...

100's

of agencies doubled their revenue

$3M

In group program renewals generated

80%

Retention rate for group programs

He created the BEST group coaching program I've EVER participated in — and I've been in a LOT of programs over the last 16+ years...

Garrett has a gift for finding the balance in group coaching programs. It's not an easy feat to over-deliver on value for the members while also making sure the program is profitable and easy to manage for the coaches, but he does it almost effortlessly.

With his help, I gained the confidence to take my business in new directions, position myself as an expert in my field, increase the impact I could create for my clients, and even create profitable partnerships with other coaches that have made my business more scalable, generate more revenue, and increase our profit margins across all of our product lines. Garrett is the gold standard guru for profitable and impactful group coaching programs — so if you want to increase your impact and profits, hire him. You'll be glad you did.

Christina Hooper, Business Design Consultant and Head Coach at The Neuro-Spicy Academy

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